Bree McKeen On Reinventing A 100-Year-Old Industry, One Bra At A Time

13 Jun 2025 • 31 min • EN
31 min
00:00
31:55
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Have you ever wondered how to get a new product off the ground, especially as a woman pitching in a male-dominated venture capital world? On this episode, Jean sits down with Bree McKeen, founder of lingerie brand Evelyn & Bobbie, to talk about what it really takes to launch a company, protect your ideas, and raise capital. Before Bree created a bra that’s now disrupting a $13 billion industry, she was sitting on the other side of the table, as a VC herself. Listen in for insights on intellectual property, entrepreneurship, and how to stand your ground in a system that still doesn’t take female founders seriously enough. SUBHEAD: … Does more financial confidence sound good to you, then you might want to try:  🚀 ⁠FinanceFixx⁠ – Our 4 or 8-week coaching program to get your finances on track!  📈 ⁠InvestingFixx⁠ – A club for women ready to grow their wealth. Your first month is completely free. Have a question for us? Write to us (or send us a voice note!) at ⁠mailbag@hermoney.com⁠. While you’re at it, join the HerMoney community! For the latest episode drops and financial news you can use, subscribe to our newsletter at⁠ ⁠⁠Hermoney.com/subscribe⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

From "HerMoney with Jean Chatzky"

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