Breaking the Illusion and Building a Sustainable Business with Bek Antonucci

In this episode of The Embodied Business Show, I’m joined once again by the ever-insightful Bec Antonucci, and we’re diving deep into what it really takes to build a coaching business that thrives. Bec, with her no-BS approach, opens up about the ups and downs we’ve both faced along the way, and together, we’re pulling back the curtain on the realities of entrepreneurial success. Spoiler alert: it’s not all shiny Instagram posts and overnight wins. We’re getting real about the common traps in the business world—like the misleading "get-rich-quick" messages—and what it actually looks like to create a sustainable, impactful business. Throughout our chat, we touch on the importance of staying grounded in embodiment and personal integrity. Because let’s be honest, it’s easy to confuse social media fame with actual business success, but without solid foundations, the house of cards falls pretty fast. Bec also shares how her own journey shifted once she embraced the power of consistency and staying the course, especially when social media’s unrealistic expectations come into play. We’re here to remind you that creating a thriving business is about more than just chasing the money—it’s about showing up with authenticity, integrity, and a deep commitment to your mission. Connect with Bek on Instagram: https://www.instagram.com/bekantonucci Connect with Case Directly on Instagram: https://www.instagram.com/casewarwick/ Find out more about Embodied Business Here https://www.embodiedbusiness.com.au/embodied-business-2024