Breaking Design Boundaries Through MDX (ft. Andrew Zimmerman, Journey)

Send us a text Today on FUTUREPROOF, we sit down with Andrew Zimmerman, CEO and Co-Founder of Journey, a pioneer in the realm of multidimensional experiences (MDX). With a storied career that spans major stints as CEO of frog design and foundational roles at Accenture and PwC, Andy brings a wealth of knowledge and insight into the evolving landscape of design and customer experience. What You"ll Learn:Discover how Andy"s vision for MDX emerged from his experiences leading global design initiatives.Explore the applications of MDX across various sectors from entertainment to healthcare, and how it"s revolutionizing customer engagement.Andy shares his thoughts on the future of design and experience, highlighting how companies can navigate from traditional omnichannel strategies to robust multidimensional experiences.Tips and strategies for upcoming designers and business leaders looking to implement MDX in their operations. Featured Stories:Las Vegas Sphere: A deep dive into the design and impact of one of the most ambitious entertainment venues designed under Andy"s leadership.Empire State Building Observatory: How MDX was used to transform a classic attraction into a modern experience that engages diverse audiences.