Branding vs. Marketing: Mastering the Psychology of Influence in the AI Era with Ruben Alvarez

In this episode of the Elevate Media Podcast, host Chris Anderson sits down with branding expert and author Ruben Alvarez, CEO of Marketing Hunters, to unpack the critical difference between branding and marketing—and why it matters more than ever in today’s AI-driven world. They dive into his new book The Black Book of Branding, explore how speed is killing strategy, why authenticity beats automation, and how to future-proof your business by branding with psychology, not just content. Whether you’re a small business owner, agency leader, or entrepreneur, this conversation will show you how to create a lasting brand that sells—not just trends. Get ready to elevate your influence, connect deeper, and grow a brand people trust. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer