"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur

Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business. EPISODE TRANSCRIPT: www.pilgrimage.design/5-green-beaver Cathy's worm website: www.cathyscomposters.com Cathy's laughter yoga website: www.cathysclub.com What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠pilgrimagedesign.substack.com