Branding for Bilingual Markets - Roy Pari

Does your brand rely on price cuts instead of building lasting loyalty? Are your ads speaking the language of your audience? In this episode of The Business Ownership Podcast I interviewed Roy Pari. Roy is a bilingual, bicultural advertising creative with twenty years of experience working in both the General and U.S. Hispanic markets. While his background is in art direction and design, Roy’s also a copywriter, whose written adverts in English and Spanish for tv, radio, print, digital and social media campaigns.  Having lived in the U.S. and Latin America, Roy grew up with a dual mindset that’s given him the ability to look at the world from an immigrant or American perspective. Throughout his career, he’s utilized this understanding cultural nuances and experiences to create successful advertising campaigns for brands like Toyota, T-Mobile, Nestlé USA, and Universal Studios Hollywood. Currently, Roy works as an independent advertising and marketing creative, providing creative services for advertising agencies, individual companies and brands looking for bilingual advertising, design, and marketing solutions. Does your marketing message resonate across cultures?  Learn how to captivate bilingual markets & why your brand is more than a price tag. Check this out! Show Links: Roy Pari Cre8 Brands Website: https://cre8brands.com Roy Pari on LinkedIn: https://www.linkedin.com/in/cre8brands/ Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/