[BRANDING] Ep. 419 How to Build an Authentic Personal Brand & Drive Business Growth with Jeff Barrett

This week, Ash is joined by Jeff Barrett, a PR maestro and host of the Shorty Awards podcast, known for his expertise in branding and social media strategy. Jeff and Ash dive deep into the evolution of social media, discussing how the focus has shifted from vanity metrics like Facebook likes to the importance of building an owned audience through podcasts and email lists for sustainable brand growth. But it doesn’t stop there. Jeff shares cutting-edge insights into frictionless shopping with tools like TikTok Shop and how lifestyle brands can capitalize on innovative packaging and storytelling. If you're looking to build a long-lasting brand and adapt to the latest trends in the digital world, this episode is packed with actionable strategies you won’t want to miss! In This Episode, You’ll Learn:  How to build an authentic personal brand that stands the test of time.  The importance of shifting focus from vanity metrics to building a loyal audience.  Strategies for leveraging frictionless shopping tools to enhance the customer experience.  How to create lifestyle brands through unique storytelling and packaging.  The role of PR in building long-term brand trust and recognition.  Tips on maintaining personal boundaries while engaging with social media audiences. Connect with Jeff Barrett Twitter: https://x.com/barrettall?lang=en Linkedin: https://www.linkedin.com/in/barrettall/ Website: https://www.barrettpr.com/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak