Aryballe: Sam Guilaumé on combining biochemistry and AI to enable digitalization of smell

We had the opportunity to speak with the CEO of Aryballe, Sam Guilaumé. Aryballeis a unique Artificial Intelligence company that combines biochemistry, advanced optics and machine learning to mimic the human sense of smell, one of the more complicated, if not the toughest, sense to duplicate. Aryballe is also using Artificial Intelligence technologies to allow certain senses to convey a particular emotion, which assists brands and companies to truly create an overall five-sensory experience. Learn about the highs and the lows Sam must navigate as Aryballe uses machine learning to create the sense of smell, a sense that is non-universal and quite challenging to duplicate.