Bourbon, Branding & The Business of Food with Alex Sadowsky

Ever wonder how a restaurant brand with over 120 locations keeps every burger, every plate, every pour consistently badass? Meet the man who makes it happen. In this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca sit down with Chef Alex Sadowsky, the culinary engine behind Twin Peaks. From preserving brand soul across hundreds of locations to balancing artistry and business, Chef Alex gets real about what it takes to succeed in the restaurant game. The guys dive into food trends, pandemic pivots, whiskey preferences, and what keeps Twin Peaks from turning into just another cookie-cutter chain.  If you're a foodie, entrepreneur, or anyone who appreciates a damn good smash burger, don’t miss this one. Episode Highlights: How to scale quality across 120+ restaurants (Hint: Give a sh*t) Why regional flavors matter—and how they maintain consistency COVID-19 as a "springboard" to streamline and double the business Chef vs. Entrepreneur: Where artistry meets profitability Why the celebrity chef dream isn’t all it's cracked up to be Advice for young culinary grads entering a high-attrition industry The underrated job security in food service (robots can’t cook vibes) What Starbucks forgot—and how Twin Peaks avoids that fate Franchising vs. corporate ownership: Maintaining brand soul Whiskey > Tequila? Chef Alex makes his case Who is Alex? Chef Alex Sadowsky is the VP of Culinary Innovation at Twin Peaks, a publicly traded sports bar brand with 100+ locations across the U.S. and Mexico. With roots in fine dining and a passion for pragmatic scaling, Alex has mastered the balance between chef-driven creativity and operational excellence. Favorite Quote: “Robots cannot replace the human part of the restaurant. We'll always have some job security. Everybody's got to eat.”   🎧 Tune in to hear how a Culinary Institute grad rang the NASDAQ bell and built a food empire—without losing his edge. Connect With Alex: Twin Peaks Instagram: https://www.instagram.com/twinpeaksrestaurants/?hl=en Alex Linkedin: https://www.linkedin.com/in/alexander-sadowsky-677466a1/ Twin Peaks Linkedin: https://www.linkedin.com/in/alexander-sadowsky-677466a1/ Twin Peaks Website: https://twinpeaksrestaurant.com Like what you heard? Don’t forget to subscribe, rate, and review! 🎧  Listen (or watch) The Liquid Lunch Project on all major platforms, including:   Our website: https://theliquidlunchproject.com Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ Audible: https://shorturl.at/6j4vz YouTube: https://www.youtube.com/@Credit_Banc   📧 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.    Available on Substack: https://theweeklyfromshieldadvisory.substack.com/   Connect with us on Instagram: ➡️ @matthew.r.meehan ➡️ @luigi_rosabianca, ➡️ https://www.instagram.com/theliquidlunchproject/