BOSS with Hootsuite's Social Media Strategy Lead, Trish Riswick | It's ok to feel the cringe

Unpopular truth? The best companies aren’t just building great products, They’re building thought leaders from within. 🔥 Empowering employees to find their voice 🔥 Encouraging the C-Suite to actually show up online 🔥 Using social as a business growth engine, not just a branding tool That’s why this BOSS interview is a must-watch. 🎙️ Meet @Trish Riswick, team lead of social marketing at Hootsuite, and one of the sharpest voices out there on social strategy, employee advocacy, and the power of showing up, cringe and all. We talked about: 📍 The real reason some companies win on social 📍 Why leaders should act like creators (hint: your people > your logo) 📍 How to build internal influence, even if you’re not the CEO 📍 And why it’s totally OK to feel cringey when you start posting (That’s how every thought leader begins.) My favorite line from Trish? 👉 "Your world, your story, your people — that’s what sets you apart. People follow people, not brands." If you’re in marketing, sales, or social, or you’re leading a team and wondering how to activate your people, or if you're the CEO, watch this one. 🚀 This is the playbook. 🎧 Watch & listen to BOSS: my executive interview series on LinkedIn & podcast where I interview 100+ top leaders to help others learn, network, and pay it forward. New episodes dropping soon! 👇 Who’s your favorite brand leader to follow on LinkedIn? Tag them. Let’s build each other up.