#447: Boosting Local Business Growth with Ross McDaniel

Want to attract more high-quality customers and grow your revenue? 🚀 In this episode of That Entrepreneur Show, we sit down with Ross McDaniel, founder of Fencepost, a digital marketing agency specializing in helping local businesses thrive. With a track record of 25K+ new leads and 3K+ 5-star reviews generated for clients in just the past year, Ross has cracked the code for local business growth. Using his Local Growth Formula, Ross shares practical strategies that increase visibility, optimize online presence, and convert more leads. He also co-founded Trellis Coffee Bar, where he"s applying these same methods to scale sales successfully. 💡 What You’ll Learn in This Episode: ✅ Why Online Reviews Matter – Customers spend 31% more at businesses with great reviews ✅ Active vs. Passive Referrals – How to build a referral system that actually works ✅ Google Business & Ads – When to invest in ads and when to optimize your listings ✅ Answering Calls for Conversions – Simple tweaks to turn inquiries into customers ✅ Why Local Businesses Are Essential – The role of small businesses in community revitalization 🎧 Tune in now and start scaling your local business with Ross’s expert insights! Support the show Want the freebie from our guest? Question for our guest or Vincent? Want to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com. Show Partners: Coming Alive Podcast Production: www.comingalivepodcastproduction.com John Ford"s Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.