Boosting Cybersecurity Marketing with Data Insights | Richard Counsell from CyberRisk Alliance

Richard Counsell from CyberRisk Alliance joins Kevin on Pathmonk Presents to reveal how this data-driven, community-focused company empowers cybersecurity marketing teams. Based in Florida, CyberRisk Alliance connects professionals through events like InfoSec World and solutions like CRA Connect, offering tailored campaigns and actionable insights. Richard shares strategies for leveraging organic traffic, optimizing websites, and navigating MarTech challenges to drive conversions. Learn how they support CISOs and marketers alike, fostering a thriving cybersecurity ecosystem with integrity and expertise—perfect for anyone aiming to elevate their marketing game!