Blind to Disruption – The CEOs Who Missed the Future

18 Jul 2025 • 15 min • EN
15 min
00:00
15:22
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How did you go bankrupt?” Two ways. Gradually, then suddenly.” Ernest Hemingway, The Sun Also Rises Every disruptive technology since the fire and the wheel have forced leaders to adapt or die. This post tells the story of what happened when 4,000 companies faced a disruptive technology and why only one survived.

From "Steve Blank Podcast"

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