Black Friday and Cyber Monday: Winning email strategies for hotels

In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive. Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday. The two explore the factors that influence buying behavior this time of year and reveal why a detailed segmentation strategy can not only drive conversion but guarantee you’ll target the right guest at the right time with the right offer amid a crowded inbox. Tune in and determine if your email marketing strategy is ready for the holidays so that you can maximize deliverability and exceed your guest's expectations.