BIGGEST RISK with Matt Buchalski

J Darrin Gross I'd like to ask you. Matt Buchalski, what is the BIGGEST RISK?   Matt Buchalski I think the biggest risk as an owner, slash general partner, is reputation risk. And I think reputation risk comes in two different forms. Right? Number one is your own personal reputation, right? How do you handle yourself during the hard times? How do you screen opportunities as they come into your inbox and really gage which ones are worthy of you putting your name reputation on, and frankly, capital into, because I put capital into every deal that we do, right? So I think there's reputation risk from that perspective, the other perspective, though, and this is kind of the little further downstream, but the reputation risk of. How you run your assets right? What happens to you and your community ecosystem by putting the wrong resident profile into your units? What happens if you're not screening your residents properly and they throw parties or they you know, they have bad actors that you know frequent your communities, other people are going to want to move out, and other people will move out, and they won't tell you necessarily why in most cases, right? That's your reputation on the line. That's your your sign at the edge of that asset that carries, you know, kind of your branding on it, and so you need to make sure that everything that you do on running that asset helps build and enhance the reputation of that asset. Otherwise, it takes a long time to undo that. https://www.linkedin.com/in/matthewbuchalski/ matt@ownwell.com