Beyond the Resume: Crafting a Magnetic Personal Brand Online | Trevor Houston

About the Guest(s): Trevor Houston is a skilled career strategist and the host of the "Who You Know" show. Known for his innovative approach to job searching, Trevor helps job seekers find new opportunities and accelerate their career transitions. He specializes in personal branding, LinkedIn strategies, and leveraging AI tools for job hunting. Through his career transition summit, Trevor has directly contributed to the successful employment of numerous job seekers by teaching them how to effectively market themselves in the digital job market. Episode Summary: In the latest episode of the "Who You Know" show, host Trevor Houston offers insightful guidance for job seekers, especially those over 50 who may feel invisible in the digital job market. Trevor dives into the critical importance of personal branding and highlights the limitations of relying solely on a resume in today’s job search. This episode doesn’t just cover theoretical aspects; Trevor shares practical strategies, including how to overcome the fear of other people’s opinions, utilize LinkedIn as a personal branding headquarters, and create compelling content to stand out. Trevor emphasizes that a well-crafted video resume can serve as a game-changer for job seekers aiming to differentiate themselves and attract opportunities swiftly. Highlighting real-world success stories, he informs listeners about effective methods to bolster their job hunting efforts through consistent content creation and strategic use of AI tools. From transforming long-form content into SEO-friendly, multi-platform visibility enhancers to the psychological tactics of combatting imposter syndrome, Trevor’s advice is invaluable for anyone looking to supercharge their career search. Resources: Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/ Career Transition Summit: https://event.webinarjam.com/register/67/04404igv  LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠ Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠ Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:54) Building Confidence and Personal Branding for Job Seekers Over 50 (6:30) Overcoming Fear of Public Speaking and Embracing Vulnerability (12:26) The Power of Video Resumes in Job Searching (22:34) Leveraging Long Form Content and Humor for Personal Branding (31:26) Overcoming Imposter Syndrome Through Action and Storytelling (41:05) Boosting Visibility with LinkedIn Events and Newsletters (47:16) Leveraging AI Tools for Creative Content and Visibility (49:45) Leveraging Age and Experience for Personal Branding Success