Beyond the Metrics: How to Grow a Brand That Feels Human | 124: Kamya Marwah

Kamya Marwah is a content and community lead at Jely, a top 1% LinkedIn creator, and the founder of Kamya’s Art Studio. Known as “your neighbourhood marketer,” she blends strategy with storytelling, calmness with creativity, and corporate with personal. From B2B startups to mandala art, Kamya brings a unique energy to everything she does, thoughtful, ambitious and rooted in real connection. In this episode, Kamya shares her story of moving from Delhi to London and discovering what it really takes to build a standout personal brand. Learn practical tips on growing an audience, building trust on LinkedIn, and staying consistent while keeping things human. It’s a great reminder that showing up online can open doors, spark ideas and help you build something that lasts. Connect with Kamya: https://www.instagram.com/kamyas_creatives/  https://www.linkedin.com/in/kamya-marwah/ https://myjulip.com/kamyamarwah Timestamps: 00:00 – Cold open: forget about going viral 00:52 – Write posts like you're talking to a friend 01:15 – Intro and welcome 01:21 – Meet Kamya: content and community lead, marketer, artist 02:00 – How she came up with “your neighbourhood marketer” 03:30 – The early days of showing up online 05:12 – The first posts that gained traction 06:48 – Balancing structure with personality in carousels 08:27 – How Canva helped her find her creative edge 10:09 – What others started copying from her content 11:55 – Thoughts on originality and personal voice 13:32 – Growing a brand that blends art, humour and ambition 15:00 – The role of kindness and calm in content 16:36 – Why community-first beats content-first 18:14 – Discovering what really resonates on LinkedIn 20:03 – How she tracks performance and doubles down 21:40 – Going from 0 to 20k followers 23:18 – Her best tip for beginner creators 24:59 – Making time for content while working full time 26:21 – What she’s learned from her art business 28:00 – Her approach to building trust online 30:06 – Using Instagram to show another side of her brand 31:44 – Dealing with self-doubt and creative pressure 33:30 – How to keep showing up when it’s hard 35:12 – Ambitions and future plans 36:47 – Her favourite tools (Notion, Canva, ChatGPT) 38:25 – Advice to her younger self 40:00 – What most people misunderstand about personal branding 42:00 – Final thoughts and thank you 43:20 – Where to find Kamya and follow her work Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.