Beyond The Basics: 3 Unique Email Marketing Tactics That Work — Gavin Hewitson | How Small Tweaks Grow Revenue, How Popups And Flyouts Grow Signups And Sales, Why Showing Discounts On-site Converts Better, What KPI's To Set When Hiring An Agency (#394)

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/  --- In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys.   Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/ Topics discussed in this episode: Why treating all subscribers the same hurts conversionsWhat customer vs. non-customer segments reveal about revenueHow repeating signup offers speeds up first purchasesWhat a high-performing welcome series looks likeHow popups and flyouts boost both signups and salesWhy showing the discount code on-site works betterWhat zero-party data unlocks for personalizationHow storytelling + segmentation drive deeper engagementKey KPIs to set when hiring an agency (and revenue-share red flags)How small flow tweaks lead to long-term revenue growth Links & Resources  Website: https://in-box.co.nz/ 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/ LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/ X/Twitter: https://x.com/Klaviyodeepdive YouTube: https://www.youtube.com/@Gavinhewitsonsemail Get access to more free resources by visiting the show notes at https://tinyurl.com/2s5d677d SUPPORT OUR SPONSOR Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/  MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It"s FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!