Beyond the 5 AM Club: Finding YOUR Productivity Style with Sophie Cliff

Welcome back to the Building Your Brand podcast for 2025! We're kicking off the year with an inspiring conversation with Sophie Cliff, author of "The Hustle Cure: A New Approach to Burnout and Productivity for Women". We dive deep into hustle culture, toxic productivity, and the importance of defining success on your own terms. About Sophie Cliff: Website | Instagram About The Hustle Cure: Website |  Episode Highlights: 00:04:49 - Sophie's new book, "The Hustle Cure," and its focus on women's unique productivity challenges and opportunities. 00:10:08 - The societal pressure to be busy and the "arrival fallacy" that keeps us chasing the next achievement. 00:19:19 - Distinguishing between authentic goals and those driven by ego or societal expectations. 00:25:17 - The importance of recognizing different seasons of life and adjusting productivity goals accordingly. 00:34:11 - The "Rest and Recharge Model" and the different types of rest we need to feel truly rejuvenated. 00:41:04 - Embracing individual differences in productivity styles and rejecting one-size-fits-all solutions. 00:51:46 - The power of self-compassion and accepting our own unique ways of working. Key Takeaways: Busyness has become a status symbol, leading to an unhealthy addiction to productivity. True success should be defined by our own values and priorities, not external pressures. Rest and self-care are essential, but they can look different for everyone. We need to be more mindful of the messages we consume about productivity and success. Self-compassion and acceptance are key to breaking free from the shame and blame cycle. This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft  If you enjoyed this episode please leave a 5* rating and review!