Beyond Borders: One Man's Path to Business Ownership | Fernando Melo

Send us a text Fernando Melo shares his incredible journey from Brazilian immigrant to successful business owner with M&M Home Exteriors, providing roofing, siding, gutters, windows, doors, painting and deck services throughout Atlanta. • Fernando"s dream to visit America and Disney World as a child led to his immigration in 2000 • Started with zero English skills, sleeping on a stranger"s couch while attending ESL classes • Discovered natural talent for exterior construction work, particularly siding installation • Founded his first business just five years after arriving in America • Survived the 2008 housing crisis by downsizing from four crews to just himself and a helper • Expanded into M&M Home Exteriors in 2015, now running multiple specialized crews • Customer service philosophy influenced by Disney"s approach to creating experiences • Values treating crews with respect and refuses to work with clients who disrespect his team • Balances business ambitions with family time, building a legacy for his two young sons • Emphasizes quality workmanship and taking pride in transforming homes Visit sidingatlanta.com or search M&M Home Exteriors on social media platforms to learn more about Fernando"s services. #siding#love#atlanta#fernandomelo#M&Mhomeexteriors#disney#brazil#america#ESL#deck#exterior#home From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.