Bennett Maxwell On Entrepreneurship, Franchising, Cookies, Health, And Making Time For Fun

Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing national cookie brand with over 80 stores open and dozens more set to launch this year. Bennett's career spans diverse industries, from real estate in Utah to co-founding and successfully selling Switch to Solar. In addition to his entrepreneurial ventures, he is a sought-after speaker who regularly shares insights with the media. Bennett also hosts the Deeper Than Dough podcast, launched in 2023, where he explores finding joy and fulfillment in life through entrepreneurship and beyond. Key Moments [06:16] Opened San Diego franchise, learned, surrounded by experts. [07:47] Testing product effectiveness across multiple locations. [12:40] Money gained, but life's stress increased. [15:39] Prioritizing happiness over financial success and targets. [16:36] Living best life despite financial concerns. Entrepreneurial freedom. [22:18] Stop negative emotions by focusing on breath. Find Bennett Online Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Facebook: https://www.facebook.com/bennett.maxwell.3/ YouTube: https://www.youtube.com/@deeperthandough2123 Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices