Beauty's Issue with Snowballing Misinformation

Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more.   Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell