Balancing the Build: Sammi Cohen on Life Between 9–5 and the Creator Economy

This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Sammi Cohen, creator, entrepreneur, podcast host, and former Amazon product manager who’s built a loyal following across Instagram, TikTok, and her own podcast, Social Currency. Known for her smart commentary at the intersection of business, tech, and culture, Sammi is part of the new wave redefining what it means to grow online with purpose, strategy, and a strong POV. In this episode, Sammi shares how she juggled corporate life at Amazon while building a content brand from scratch, why she waited years to monetize, and what finally made her take the leap into full-time entrepreneurship. From navigating burnout, staying consistent, and leveraging AI, to building thought leadership and pushing back on celebrity brand fatigue, this conversation goes deep on what it really takes to thrive in the creator economy today. Follow Sammi: Instagram:https://www.instagram.com/sammicohentalks TikTok: https://www.tiktok.com/@sammicohentalks Social Currency Podcast: https://podcasts.apple.com/us/podcast/social-currency-with-sammi-cohen/id1812712126 Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival To follow along with Create & Cultivate: https://www.instagram.com/createcultivate www.createcultivate.com To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton