Back by Popular Demand: Remastered Interview with Dr. Beau Lotto – Neuroscientist, Author, and Perception Expert

This standout episode of The Leadership Standard featuring Dr. Beau Lotto was one of our most talked-about conversations—and for good reason. We’ve remastered and re-released it so you can experience it again (or for the first time) with improved audio and timeless insights. Beau Lotto is a neuroscientist and world-renowned expert in perception whose research reveals how we see the world not as it is, but as it’s useful for us to see. He’s helped brands like Cirque du Soleil, Microsoft, and L’Oréal reimagine creativity and innovation through the lens of neuroscience. In this episode, hosted by TEC Speaker and branding expert Gair Maxwell, Beau shares: A practical framework for navigating uncertainty How to approach problems differently—personally and professionally How to foster innovation through a deeper understanding of perception As a three-time TED main stage speaker and founder of the Lab of Misfits, Beau blends science, storytelling, and strategy to challenge how leaders think—and see. If you missed it the first time, don’t miss it now.