Avoiding Shiny Object Syndrome: An Approach to Entrepreneurial Success featuring Tiago Fiara, Solopreneur, Business Coach, and Consultant.

This episode we speak with Tiago Fiara, a solopreneur, business coach, and consultant from Portugal. Hear Tiago's journey from working at Google to becoming an entrepreneur, the common traps entrepreneurs fall into, and advice for starting and growing a business. Main Discussion Points: - Leaving corporate jobs to pursue entrepreneurial dreams - Dealing with "shiny object syndrome" and lack of focus - Importance of getting a business coach/consultant - Steps for identifying your target customer and finding product/market fit - Leveraging your existing network to generate leads and sales Guest Bio: My name is Tiago Faria, and I help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. My “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences. Key Quotes: "It takes a lot of time to do something that is extremely necessary, but most of us avoid it...talking to people first." (Tiago at 02:39) "The power of everything that works in business world is to be consistent and choose something simple and just do it until it works." (Tiago at 19:53) "I focus more on people that work in this kind of industry, people that generate results for others, service providers, coaches, consultants..." (Tiago at 27:23) Links Mentioned: Tiago's Website Tiago's YouTube Tiago's Facebook Tiago's LinkedIn Tiago's Podcast YouTube Beefy Marketing Our Sponsor: Wingman John Kelley's Links Small Business Origins Online