Avoiding Messaging Mistakes and Finding Your Focus (Kristen Sweeney)

Are your brand messages feeling a little “all over the place”? You’re not alone—and today’s guest, Kristen Sweeney, is here to help you fix it. As the founder of Every Little Word, Kristen works with purpose-driven entrepreneurs and technical experts to turn their jumbled thoughts into crystal-clear content that reflects who they are and what they stand for. In this episode, she joins host Bethany Meadows to talk about the power of brand voice, why clear beats clever every time, and how small business owners can create messaging that actually connects. Together, they explore:Why the most brilliant minds often struggle with communicationThe top mistakes entrepreneurs make in brand messagingHow to balance personal authenticity with professional claritySimple steps to audit your content and bring consistency to your voiceWhen to get outside perspective—and when to trust your gut Whether you’re writing web copy, launching a new product, or just tired of being misunderstood, this episode is a practical guide to saying what you really mean—and sounding like yourself while doing it. 🔗 Connect with Kristen at everylittleword.co or find her on LinkedIn. Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.