Authenticity in Media w/ Jazzy T of JazzCast Pros (RBC #139)

Rochester Business Connections #149 with Jazzy T. Watch the full episode on Youtube: https://youtu.be/rI-Hs94iC-Y In an era where authenticity reigns supreme, one voice has gone through the changing trends of media transformation with grace and innovation. Meet Jazzy T, a talented broadcaster with years of experience in radio and podcasts. In this episode, we take you on an exciting journey through the ever-shifting landscape of audio entertainment. Joining us today is Jazzy T, with a wealth of experience. She shares her remarkable story from being a college radio host to building a successful casting business and now championing voices through her podcast network. Jazzy T shares great lessons on adapting in media, showing how things have changed from the smooth, polished style of traditional broadcasting to the more casual and authentic vibe of podcasting.  She discusses how to connect with listeners, the importance of building a personal brand and staying true to oneself across different platforms. Jazzy also talks about her unique services to podcast creators and the behind-the-scenes process of making a podcast come to life. Are you an upcoming podcaster or a seasoned radio pro curious about the behind-the-scenes magic of audio production? Tune in as Jazzy T shares her story and offers a roadmap for handling the modern media web while staying true to your unique voice. It's time to transform your passion into a podcast, your voice into a brand, and your stories into a legacy! During this episode, you will learn about: [01:27] The rewarding aspects of working in media [02:44] The origin of Jazzy T's casting business [06:01] How Jazzy T's began her radio career as a college freshman [09:52] The difference between traditional broadcasting and podcasting [10:43] Why you don’t need to focus on mastering a traditional broadcast voice [12:36] The significance of understanding your audience [19:06] The evolution of Jazzy T's career focus toward empowering others [20:47] How networking events can lead to important business connections [24:06 The importance of branding and cover art in podcasting [26:35] The full-service podcast production process [27:36] The value of weekly accountability meetings with clients [31:40] Maintaining high standards and quality control in podcast production [37:17] How to connect with JazzCast Pros Network Instagram: https://www.instagram.com/jazzytonair/ Website: https://www.jazzcastpros.com/ Key Takeaways:   • Sharing other people's stories and providing a platform for them to showcase their talents is one of the most rewarding aspects of working in media. [01:27] • “Don't even bother trying to learn the broadcast voice. Traditional broadcasting is on its way out the door, unfortunately.” ~ Jazzy T [11:17]   • “In podcasting, you get to completely be yourself because the audience is coming and falling in love with the host.” ~ Jazzy T [15:08]  • “In podcasting, authenticity is the number one thing that you have to be.” ~ Jazzy T [15:32]  • Networking events like Growgetters can lead to valuable business connections in the podcasting world. [20:47] • “When you do get production services from us, it comes with a weekly accountability meeting as well.” ~ Jazzy T [27:36]  • “Inconsistency is not a good listening experience” ~ Ben Albert [32:53] People Mentioned and Other Resources: 1. Tupac 2. Dr. Alex Lyon 3. Brendan Kumarasamy 4. Merchon Hargrave 5. High Vibe Table Talks 6. The Doze Podcast 7. Growgetters Only  Keep In Touch with Jazzy T: Instagram: https://www.instagram.com/jazzytonair/ Website: https://www.jazzcastpros.com/ — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – RBC is made possible by www://balbertmarketing.com/