Attentive Director of Product Marketing, Candice Sparks on Product Launches & Stakeholder Management

Questions covered in this episode:   1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:32 - What is your role like as a Director of Product Marketing at Attentive? 10:07 - What has helped you be the most successful when you are that first product marketing hire? 12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you? 14:16 - What are you doing in the first 90 days to try to make an impact? 17:28 - Who do you hire first? 18:57 - How do you communicate product marketing achievements upwards and build visibility? 22:07 - How do you combat burnout for your team? 25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in? 27:04 - Rapid Fire Want more insights from Candice? Check out her Sharebird Profile. Looking to connect? You can find Candice here on LinkedIn.