Athlete Development: Shifting the Way We Do Business ft Sam Parfitt

Welcome to Season 14 Episode 38 of the ParentingAces Podcast! In this week's episode, Lisa is joined by Sam Parfitt, former top junior and collegiate player and the founder/CEO of The True Athlete Project (TAP). TAP has pioneered a holistic mindfulness-based approach that unleashes sport's potential to change lives across diverse contexts. They believe sport can play a powerful role in building a happier, healthier, more compassionate world. But too often, sport fails to live up to its potential, driven by a win-at-all-costs culture that dehumanizes people and leads to dropout, burnout, bullying, and disastrous mental health outcomes. TAP wants sport to be joyful and freeing, and to bring people together. They have become leaders in how to change the culture of sport, working with national and international governing bodies, community sports centers, schools, colleges, coaches, athletes, referees, and parents. Sam Parfitt holds an MSc in Sport Policy, Management and International Development from the University of Edinburgh, where he then became an associate tutor. His dissertation focused on the role of sport coaches as social change-makers. He is a certified mindfulness teacher and a USPTA professional tennis coach with experience coaching all ages and standards - from total beginners to internationally-ranked juniors. ​While Sam suffered with poor health during his time in the US, Sam endeavored to use his experiences in sport - both positive and negative - to help others. His academic work centered around sport and identity, and he became intimately involved in establishing projects which used sport as an agent for social change. He worked extensively within the context of sport for at-risk Hispanic youths and won multiple awards for his efforts, including the 2012 UTC and City of Chattanooga public service award and the Coleman Lew & Associates Leadership Award. After working within an NCAA Division I athletics department, he was appointed director of athletics at Saint Peter's School - an independent K through 5th school in Chattanooga, Tennessee. There, he had the chance to create his own athletics program around a set of ideals that would help the children enjoy a positive start to their sporting careers. The program included a novel parkour program, sports poetry, mindfulness, and brought the school into the news for his inclusive and innovative approach to the holistic training of young athletes. During his time at St.Peter's School, Sam was also an NCAA Division I women's tennis coach, helping to take the Mocs to their best record for over twenty years. Sam has also worked with the Mastercard Scholars Foundation and advises several NGOs. He has delivered mindfulness to Olympians and Paralympians across over thirty sports. If you're interested in learning more about The True Athlete Project, visit their website at https://www.thetrueathleteproject.org. You can reach Sam directly via email at sam@thetrueathleteproject.org. As always, I am available for one-to-one consults to work with you as you find your way through the college recruiting process. You can purchase and book online through our website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://parentingaces.com/shop/category/consult-with-lisa-stone/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. If you’re so inclined, please share this – and all our episodes! – with your fellow tennis players, parents, and coaches. You can subscribe to the podcast on Apple Podcasts or via your favorite podcast app. Please be sure to check out our logo’d merch as well as our a la carte personal consultations in our ⁠⁠⁠⁠⁠⁠⁠⁠⁠online shop⁠⁠⁠⁠⁠⁠⁠⁠⁠. CREDITS Intro & Outro Music: Morgan Stone aka STØNE Audio & Video Editing: Lisa Stone