Yosef Martin | $500 Million Mindset

Today’s episode, “$500 Million Mindset,” features my guest, Yosef Martin. Yosef is the Founder of Merchandize Liquidators and Boxycharm. BoxyCharm, a Miami-based online subscription beauty service, was launched in 2013. BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a beauty innovation platform. Yosef says he is “obsessed with my consumer.” In this episode, Ken and Yosef discuss his start as an entrepreneur and how the idea for BoxyCharm was born during a moment of imposter syndrome. He came away from that day realizing that money is one type of currency and experience is a different type. Listen in as Yosef tells Ken precisely what he did to turn things around and what he did to break through as a leader. He also reveals his personal challenges and what he learned from them. You don’t want to miss this episode if you are an entrepreneur or want to design a better life! If you want to hear from the best minds in leadership, go to growstackdrive.com/create and grab your ticket to CREATE—the #1 Entrepreneur Conference in the Southeast! Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525 If you enjoyed the podcast, come join our FREE GSD Community of hundreds of entrepreneurs & a ton of FREE Content including CREATE Conference recordings with Ken, John Maxwell, Gary Brecka, Ed Mylett & more. growstackdrive.com/free