Artificial Intelligence, Real Marketing Results with John Solleder

In this episode of the "Get Your Fill" podcast, host Christine McCarron interviews John Solleder, a seasoned entrepreneur with over four decades of experience in network marketing. Solleder, a four-time author with two bestsellers, has mentored two billionaires and guided four network marketing companies. He explains network marketing as a model wheredistributors sell products manufactured by others, earning significant profits without bearing production costs. He clarifies that multi-level marketing (MLM) and direct selling are intertwined, with MLM involving a tiered commissionstructure and direct selling focusing on end-consumer sales. Solleder highlights the industry’s historical roots, noting its origins in the 1920s with a Black woman in Mississippi and its growth through companies like Avon, driven initially by women earning "pin money" for small household expenses. Solleder shares insights into the evolution and mechanics ofnetwork marketing, emphasizing its top-down approach where companies develop products and seek distributors to market them effectively, especially for technical products requiring explanation. He recounts his own entry into theindustry in 1983, starting with Herbalife, and how it taught him the importance of personal development and mentorship. His pivot to life insurance provided valuable lessons in sales leadership, which he later applied back in network marketing. Solleder stresses the importance of listening to top performers and adapting to challenges, drawing from his experience during the COVID-19 pandemic when he shifted to virtual platforms like podcasts and Zoom meetings to maintain engagement and grow his business, demonstrating the necessity of agility in entrepreneurship. The conversation also explores the role of AI in modernbusiness, with Solleder admitting his initial reluctance but eventual embrace of the technology after seeing its potential to streamline tasks like writing books or analyzing data. He encourages entrepreneurs to leverage AI for tedious tasks, freeing them to focus on high-value activities like communication and sales. For business owners considering network marketing, Solleder advises connecting with industry leaders to evaluate product fit and emphasizes storytelling to engage customers. He concludes with advice for listeners tostay active in business, avoid early retirement, and prioritize health to seize opportunities in an era of innovation, underscoring the exciting potential of AI-driven advancements and the importance of personal well-being for a fulfilling life. Connect with John: http://www.youtube.com/@john_sollederJohnsolleder.com