Art Director reveals the genius of Disney, Pixar & Marvel - Tamir Nadav, Kokku | EP 354

The global gaming industry is entering a period of rapid growth, where developers are fiercely competing for players’ attention and time. According to Newzoo’s latest report, the global games market generated USD 187.7 billion in 2024 (Dân Trí, 2025) - a figure that reflects immense potential but also raises the bar for product quality. In this context, game art has become a critical “weapon” - from character design and world-building to the careful selection and harmony of colors, sound, and animation, ensuring every detail works together to create a vivid, engaging experience that keeps players coming back. In this week’s Vietnam Innovators Podcast (English edition), our guest is Mr. Tamir Nadav, Head of Creative at Kokku - one of the largest game development studios in Latin America. With over a decade in the industry, he blends creative vision and strategic thinking to craft captivating game worlds, and shares his insights on AI trends as well as the growth potential of Vietnam’s gaming sector. If you want to uncover the secrets behind turning a game into a phenomenon embraced by millions, don’t miss this episode! ___ Listen to this episode on Youtube And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator Feel free to leave any questions or invitations for business cooperation at hello@vni-digest.com