ARETE: Living a Heroic Life with Brian Johnson

Joe’s guest this week on the Forbes Books Podcast is Brian Johnson, founder of HEROIC, a social training platform that Whole Foods co-founder John Mackey has called "the best self-development platform in the world." Brian is also the author of the new book "ARETE: Activate Your Heroic Potential," where he tackles the struggle many people face in navigating life's complexities and challenges, often feeling stuck or unfulfilled. In this timely and empowering conversation, Joe is eager to unpack Brian's message on how to transcend difficulties and realize our full heroic potential. Brian offers practical insights and tools, integrating ancient wisdom and modern science into a protocol that leading well-being labs have scientifically shown can change lives. His approach is both holistic and grounded in science, providing listeners with a comprehensive roadmap to living a more heroic, fulfilled life even amidst the chaos of today's fast-paced world. About Brian Johnson: Brian is an accomplished entrepreneur and philosopher with over 25 years of experience. As the Founder and CEO of Heroic , he has successfully raised over $20 million, building and selling two leading social platforms. His Heroic membership and coaching program have impacted tens of thousands globally and are research-backed to be transformative. A digital influencer, Brian's YouTube channel has 225,000+ subscribers and 20 million views, and his podcast has 16 million downloads. He was also featured in the documentary "Finding Joe" alongside Deepak Chopra and Tony Hawk. In 2021, Heroic made history by closing a $5M Reg CF equity crowdfunding as part of an $11M Seed round backed by 2,500+ Founding Investors from 75+ countries. Brian's academic work includes a self-awarded Ph.D. in Optimal Living, 600+ PhilosophersNotes, and 50+ Optimal Living 101 masterclasses. His latest venture, Heroic, launched its MVP Training Platform in April 2022. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.