Are you a Leader, Follower, or Ghost? | Ep. 315

25 Jul 2025 • 16 min • EN
16 min
00:00
16:47
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The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored. Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts. We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat 00:00 Introduction 01:24 The Importance of Personal Branding 03:16 Types of Personal Brands: Experts and Entertainers  09:42 Types of Personal Brands: Echo Chambers 12:39 Types of Personal Brands: Ghosts 15:47 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

From "The Personal Branding Podcast - Brands On Brands"

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