Sana Tabassum - Building an 'Archi Brain', Behind the scenes of :scale and the Highs and Lows of being a Social Media Influencer

The Power of Productivity: A Deep Dive with Sana Tabassume and Stephen Drew Join Stephen Drew from The Architectural Social as he chats with Sana from 2Scale in this exciting second round of their discussion. Stephen and Sana discuss her impressive first-ever appearance on the podcast, her new productivity-focused Archi Brain course, and the evolution of her to:scale blog. Sana shares her journey into the world of productivity tools like Notion, her strategies to stay organized, and the challenges of balancing various roles as an architecture student and content creator.  The episode also highlights the dynamics of the Mad Collective, the upcoming MADCon event, and the unique strengths of LinkedIn and Instagram for networking and content promotion. Don't miss this engaging conversation filled with insights and inspiration for architecture students and professionals alike! 00:00 Introduction and Welcome 00:44 Catching Up During Lockdown 01:05 Balancing Work and Passion Projects 01:56 Introducing the ArchiBrain Course 06:21 The Concept of ArchiBrain and Productivity 12:09 Challenges and Successes of 2Scale Blog 17:11 Social Media Strategies: Instagram vs. LinkedIn 24:17 Navigating LinkedIn and Instagram for Architects 24:58 The Importance of Networking and Personalization 26:35 Challenges and Strategies for Content Creation 27:37 The Role of Community and Feedback 28:36 Balancing Work and Avoiding Burnout 29:35 Reinventing Content and Platforms 33:15 Introducing the Mad Collective 36:25 Planning the Madcon Event 39:09 Final Thoughts and Contact Information 📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level 💻 Find out more at https://www.architecturesocial.com