Applying Behavioral Science To Drive User Value, with Katie Dove

Katie Dove is an applied behavioral scientist and managing director of Irrational Labs, a  product design and behavior change lab. She and her team help companies like Airbnb, Microsoft, and Uber answer the question, Why do our customers behave like they do? and then help them design creative solutions that work. We caught up with … The post 157 / Applying Behavioral Science To Drive User Value, with Katie Dove appeared first on ITX Corp..