Anne-Marie Martin - diddi dance

In this episode, James Moore is joined by Anne-Marie Martin, the founder and franchisor of diddi dance, a revolutionary preschool dance franchise that’s captured the imaginations of babies and toddlers across the UK. Drawing from her experience as a professional dancer, Anne-Marie transformed her passion for movement into a thriving business. Through her innovative and fun approach, diddi dance has introduced toddlers to the joys of dance, inspiring a love of movement that lasts a lifetime. As a board member of the CAA, she is a focal member of an organisation, offering activity providers the opportunity to raise standards and support them with business operations and accreditation. She has a wealth of experience in the activities sector, starting off as a single funky preschool dance class that has blossomed into a movement, with over 40 franchises nationwide. In a nutshell James and Anne-Marie talk about: - Her transition from professional dancer to entrepreneur, and how diddi dance was born from a gap in the toddler activity market. -How a gap in the market for non-traditional toddler dance classes sparked the creation of a national franchise that has now introduced thousands of children to the joys of movement. -The rise of diddi dance, from local classes to a national franchise while staying true to its joyful, inclusive ethos. -The importance of fostering early childhood movement in a supportive, non-competitive environment. -Insight into the Children’s Activities Association and how Anne-Marie’s leadership is shaping the children’s activities sector. -Tips for business owners on trusting the process and focusing on strengths. -The highs and lows of her journey and how she danced through the challenges in the children’s activities sector.…and so much more! Connect with Anne-Marie: LinkedIn: https://www.linkedin.com/in/anne-marie-martin- Instagram: https://www.instagram.com/originaldiddidancer? Check out diddi dance: Website: https://www.diddidance.com Instagram: https://www.instagram.com/diddidancecrew Connect with James: Instagram: https://www.instagram.com/james_ventures Facebook: https://www.facebook.com/coordinatesport/ LinkedIn: https://www.linkedin.com/in/j-moore-uk Coordinate Sport: https://coordinate.cloud/