Amitabh, Ad Disasters & Creative Madness! ft. R. Balki

He’s one of Indian advertising’s sharpest minds and one of Bollywood’s most distinctive filmmakers — R. Balki joins Cyrus for an unfiltered, hilarious, deeply insightful episode. Balki takes us through his iconic campaigns (Hoodibaba, Surf Excel Ha Na, Idea), the mistakes that taught him everything, the famous suitcase incident, and how a Lifebuoy brainstorm accidentally led to Cheeni Kum. From Amitabh Bachchan’s reaction to a terrible car, to clients who swear sweetly, to why one idea is always better than twenty, this is a storytelling masterclass. They dive into: How Balki stumbled into advertising The Mudra ‘100-word ad’ that changed his life The Maruti Versa disaster featuring the Bachchans The birth of the ‘Idea’ & ‘Surf Excel Ha Na’ campaigns Why Hoodibaba was one word that saved an entire account Film inspirations & his move to cinema His funniest client fights & pitch room meltdowns It's witty, nostalgic, and loaded with brilliant insights. A must-watch for anyone who loves ads, films, or madness. See omnystudio.com/listener for privacy information.