Amazon Unbound: Bestselling Author Brad Stone on Telling the Amazon Story

601: In this interview, Brad Stone, Senior Executive Editor for Global Technology at Bloomberg News and bestselling author of his latest book Amazon Unbound, focuses on Amazon’s growth since his last book and what the future of Amazon looks like. Brad describes his decision to write about Amazon again after his 2013 book and shares insights from it on how Amazon manages to succeed despite its increasing size. He also talks about what the handoff of the CEO role to Andy Jassy will look like, Amazon’s headwinds when it comes to regulatory scrutiny, and Amazon’s overall impact on society. Brad discusses how Amazon continued its massive growth during the pandemic, how Amazon attracts and retains technical talent in a competitive market, and how Amazon strategizes its acquisitions. Finally, Brad gives his perspective on how Jeff Bezos’s personal life influences his success at Amazon, how Brad’s access to Amazon and Bezos’s circle of friends changed after his first book, and what Brad Stone sees as his next big topic to investigate.