'Full Bio:' The Rise of OxyContin with Patrick Radden Keefe

Patrick Radden Keefe joins us for a new installment of All Of It's "Full Bio" series. He will discuss his history of the Sackler family, Empire of Pain: the Secret History of the Sackler Dynasty. In today's installment, Keefe discusses how the drug OxyContin was first introduced and became so popular, and how big pharma marketing, the FDA, and even the media were involved. 'Full Bio:' The Rise of OxyContin with Patrick Radden Keefe