Alexa's AI upgrade: What it means for Amazon's business and Alexa users

08 Mar 2025 • 37 min • EN
37 min
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This week: Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders. Related links and coverage CIRP: Amazon Report on Substack. (Check out CIRP's Apple Report, as well.) CIRP's Amazon Report: Alexa, Should I Pay for Alexa+? Or Get a New Echo? GeekWire: Amazon’s new Alexa+ uses generative AI to personalize conversations and automate tasks Amazon: Introducing Alexa+, the next generation of Alexa With GeekWire co-founder Todd Bishop; Edited by Curt Milton.  See omnystudio.com/listener for privacy information.

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