Alex Faherty - Co-Founder & CEO of Faherty

Alex Faherty, the Co-Founder & Chief Executive Officer of Faherty, adds his page to the Marketing Playbook. Hear why you should speak to fellow entrepreneurs who have been there before, how to admit when something’s not working and try something else, how to find a way to stand out, the brilliant strategy behind Faherty’s retail store locations, and the work dynamic between Alex, his twin brother Mike, and wife Kerry. Connect with Alex at FahertyBrand.com and on LinkedIn