Alan J. Porter: Storytelling for Enterprise Content Strategy
09 Dec 2024
• 32 min
• EN
Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/
From "Content Strategy Insights"
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