Alan J. Porter: Storytelling for Enterprise Content Strategy

09 Dec 2024 • 32 min • EN
32 min
00:00
32:22
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Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.  Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/

From "Content Strategy Insights"

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