AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11

Send us a text Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions. • Traditional brand loyalty programs fail to foster long-term consumer relationships • Web3 gives consumers ownership of their data and creates verifiable credentials of engagement • Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards • Example: Airline NFT tickets that automatically update and compensate during delays • Web3 communities enable direct customer feedback and genuine brand advocacy • Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions • The convergence of AI and Web3 will enable hyper-personalized customer experiences • Web3 technology identifies and rewards true superfans rather than paid influencers • Brands don"t need to replace existing loyalty programs – Web3 can enhance current models • Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketing This episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/ Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'