AI SEO at a Crossroads with Jim Hedger (#821)
When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO… When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO…
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