AI Forced a Pivot So Here’s How He Made It Work with Ron Desi

"I asked Ron if AI was going to eat his job for lunch—he said yes and no.” That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson business, Ron Desi didn’t panic—he pivoted. And he used the same technology that threatened his income to build a completely new opportunity, including an email list of 1300 people in just 55 days using a personality-based quiz that hit all the right notes. Ron Desi is the founder of Growth Vids and a seasoned video strategist with a background in business education. For over a decade, he's helped companies communicate with clarity and authenticity through video. Now, he's embracing change and leading the way on how to adapt—creatively and strategically—in an AI-powered world. WE ALSO TALKED ABOUT The reality of AI’s impact on service-based businesses Why Ron is pivoting away from video production and toward video strategy How authenticity beats automation (especially in industries like law) Ron’s thoughtful use of Gemini, ChatGPT, and Claude to brainstorm, write, and research The surprising way Dungeons & Dragons is helping autistic teens build confidence How he created a quiz that deeply resonated with his niche audience The step-by-step approach he used to design the quiz with AI input Ron’s long-term plan to build a business around what he loves—and why YouTube is part of it If you're worried about how AI is changing the game, this episode is proof that you can use it to create new opportunities, not just survive disruption. Get regular access to tips, techniques and advice from experts about growing your business: 👉 https://onlinebusinessliftoff.com/newsletter ## RESOURCES MENTIONED GrowthVids.com – Ron’s site for video strategy and spokesperson services Dungeon Noob – Ron’s D&D YouTube channel Gemini, ChatGPT, Claude – AI tools Ron uses to strategize and create My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:  👉 https://onlinebusinessliftoff.com/newsletter See omnystudio.com/listener for privacy information.