AI Creates Hundreds of Ads in Minutes with Fredrik Thomassen and Phillip Maggs From Superside

Subscribe at www.thisnewway.com to get the step-by-step playbooks, tools, and workflows. In episode 6 of This New Way, Fredrik Thomassen and Phillip Maggs walk us through how Superside—a global creative services company—has fundamentally transformed its workflows using generative AI. From automating asset production to embedding AI directly into tools like Figma, Superside is pushing the boundaries of what's possible in creative automation. We also get a live demo of their “brief-to-draft” workflow and discuss how AI is reshaping the talent landscape. TIMESTAMPS: 0:52 – What Superside does and its global scale 2:10 – Phil’s role and what “Director of Generative AI Excellence” means 4:08 – The turning point: DALL·E and Superside’s AI transformation 8:00 – How they approached AI experimentation via “shadow projects” 10:54 – Testing AI-created assets alongside human work 13:20 – How talent profiles are changing with AI 19:00 – Where AI is most disruptive: video production 22:00 – Live demo: from brief to hundreds of personalized assets 32:00 – In-tool editing and automation directly in Figma 36:00 – Image-to-video transformation with Runway 41:00 – What’s next for Superside and the creative industry 46:30 – Final thoughts: what Fredrik and Phil are most excited about TOOLS AND TECHNOLOGIES MENTIONED: DALL·E – AI image generation MidJourney – Creative image ideation Stable Diffusion – Open-source image gen ChatGPT / GPT-3.5+ – Prompt writing and copy support Figma – Design collaboration with custom AI plugins Runway ML – AI video generation Zapier – Workflow automation Superspace – Superside’s internal platform Foul – Model inference layer Node-based AI orchestration – For prompt chaining and bulk generation