Adam McNeil: Adopter Media

Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual listens, and the variations between Canadian and American podcast markets. And it's not a discussion about podcasting in 2025 without mentioning AI-generated content and offers advice for podcasters seeking advertisers. McNeil recommends targeting smaller, growing brands and building meaningful relationships. The episode provides a comprehensive look at podcast advertising, emphasizing the importance of authentic connections and data-driven strategies in the evolving media landscape. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Megatrax - Licensed Music for your radio station or podcast production company. Podderapp: Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.