Adam Bedford – Founder of Sans on Building a Healthier Home

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner Start learning at https://adobe.ly/413JKTX Adam Bedford, founder of Sans, joins the show to share his journey from launching an EdTech startup to building a design-driven air and water purification brand. He opens up about bootstrapping a hardware business, managing cash flow, and scaling with a lean team. Adam also dives into product design, e-commerce strategy, and the personal experiences that shaped Sans’s mission to make healthier living accessible. Chapters 00:00 Introduction to Sans and Its Mission 04:15 The Journey of Entrepreneurship 07:15 Bootstrapping and Team Dynamics 10:06 Product Development: Air and Water Purification 13:10 Personal Influences and Health Awareness 16:11 Living in LA: A Hub for Health and Wellness 19:23 Leadership and Mentorship in Business 22:13 Learning from Successful Brands 25:13 The Hardware-Software Dynamic 27:42 Understanding Air Quality and User Education 31:27 The Importance of Water Quality 33:46 Expanding Product Ecosystem: From Home to On-the-Go 35:48 The Future of Wellness Products 38:53 Balancing Work and Personal Life 43:22 Building a Team and Company Culture