ATA278 - Ari Galper: Why Trust Is The Key To Revolutionizing Your Sales

A technical snafu during a conference call (and a trip to the dark side) led Ari Galper to the biggest epiphany in his career. Now as the leading authority on trust-based selling, Ari is revolutionizing the world of sales as we know it. In today’s episode, Ari reveals why ditching your sales goals and focusing on trust are the key ingredients to making sales happen.